Produced in collaboration with BBH Entertainment, We had the opportunity to spearhead the development and production of “Superstar Galaxy,” an original playable experience featuring the music of global pop icon Charli XCX on the popular gaming platform Roblox.

From concept development, in partnership with Super League, through a complex game development process with UK-based developer Dubit, we crafted a fun, engaging pop star simulator aimed at young gamers and featuring Samsung’s popular Z-Flip 3 phone as part of the experience.

Players were invited to earn “star points,” purchase outfits and accessories, customize their concert stages, and perform for their friends for a six-week event updated weekly with all new content, music, and unlockable items.

Players who earned the most points over the course of the event won the right to join Charli XCX in a virtual concert experience that premiered on Roblox and continues to earn rave reviews on YouTube!