Brand & Narrative

The Signal Audit.

10 questions. Honest answers only.
Find out if your brand is coming through — or getting lost in the noise.

Question 1 of 10 01 / 10
01 —
Your brand has a story. Or it has a description. Which one is it?
A story — there's a real narrative behind what we doYes
Somewhere in between — depends on who's telling itSomewhat
Honestly, it's more of a descriptionNo
02 —
If you stripped out the logo and the colors — would anyone know it was you?
Yes — our voice and point of view are unmistakableYes
Maybe — if they looked closely enoughSomewhat
Probably not — it looks like everyone elseNo
03 —
You've been putting content out. Is it moving the needle — or just keeping the lights on?
Moving the needle — it's driving real conversationsYes
Hard to tell — we're active but results are unclearSomewhat
Keeping the lights on — more habit than strategyNo
04 —
Does your audience know what you stand for? Not what you sell. What you stand for.
Yes — we have a clear point of view and we say it out loudYes
It's implied — but we don't say it directlySomewhat
We focus more on what we do than why it mattersNo
05 —
When did your content last start a real conversation with someone who could actually buy from you?
Recently — it happens with regularityYes
It's happened — but not consistentlySomewhat
Not that we can point to directlyNo
06 —
Is there one thing your brand says that no one else in your space is saying?
Yes — we have a distinct position that's ours aloneYes
We're working toward it — not fully locked in yetSomewhat
We sound pretty similar to everyone elseNo
07 —
Your best potential client just spent 10 minutes with everything you've published. Do they get it — or are they still figuring out what you do?
They get it immediately — the story is clearYes
They'd have a general sense but still have questionsSomewhat
They'd probably still be figuring it outNo
08 —
Is your story being told — or is it being managed?
Told — genuine narrative and point of view in our contentYes
Both — some real voice, some just presenceSomewhat
Managed — polished, but not much truth in itNo
09 —
The truth about your business — is it in your marketing, or somewhere between the lines?
In the marketing — we lead with the real thingYes
Partially — the real story comes out in conversation, not contentSomewhat
Between the lines — more polished than honestNo
10 —
Right now — does your brand feel like signal, or noise?
Signal — clear, consistent, and cutting throughYes
Somewhere in the middle — signal with a lot of interferenceSomewhat
Noise — we're out there but not really landingNo

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