NOLA x NOLA
Social Media Strategy · Content Production · Creative Direction
New Orleans doesn't need an introduction, only an amplifier.
We helped NOLAxNOLA celebrate the artists, venues, and culture that make the city unlike anywhere else.
The Work
Stoke Foundry took the lead on social media strategy and content production for this month-long music festival, spotlighting over 300 live music shows across 50+ venues. Working with Festival co-founder Sig Greenebaum, we set out not only to reach NOLAxNOLA's existing audience but also to bring new eyes and ears to the city's artists and venues.
The Scale
30K+
Accounts reached — 382% non-followers
84.6K
Total impressions, up 404% YOY
939
New followers organically earned in two weeks