Stoke Foundry took the lead on social media strategy and content production for this amazing live music series that spotlights over 300 live music shows across 50+ venues and celebrates New Orleans' vibrant music scene. Working with Festival co-founder Sig Greenebaum, MBA, we set out with the goal of not only reaching NOLAxNOLA’s existing audience but also bringing new eyes and ears to the city’s artists and venues—and the results speak for themselves!

30,000+ accounts reached (+382% non-followers!)
84,600+ total impressions (+404%)
939 new followers, all organically earned in just two weeks!
Reels & Posts were our engagement headliners, with 611 post engagements and 410 reel interactions.

The collaboration focused heavily on creating quality content to drive engagement, especially among non-followers, with 26% of engagement coming from brand-new audiences.

Visit NOLAxNOLA on Instagram →